The overall branding and style switched back to flat animation. She was aged up slightly, and was joined by new characters: younger twin siblings, Del and Dee. Dot was redesigned and remained as one of the PBS Kids mascots outside of the logo. One minor adjustment was made to include a white line on the perimeter of the logo, which had been used in certain instances previously, but not consistently until 2013.ĭespite the Dash variant being used until 2022, Dash himself was retired from the main mascots. With it, the Dot variant of the logo was officially retired and the Dash variant became the sole logo for PBS Kids. On October 7, 2013, coinciding with the premiere of Peg + Cat and the closure of PBS Kids Go! as part of a program restructuring strategy, PBS Kids received a major rebrand. Until late 2013, this logo was used in tandem with the previous logo (mostly on IDs). The word "Kids" moved into the thought bubble, making it bigger, and the face smaller. In the fall of 2009, a minor change to the previous logo was made. This new style was previously used from 2006-2008, exclusively during the PBS Kids morning preschool block. Dot and Dash themselves also officially became green characters (before, the colors of the characters usually matched any color of the backdrop). The logo itself remained the same, except it was often seen with textured appearance that matched the new "scrapbook" look. On September 1, 2008, new branding elements were introduced, and their flat animation style was changed to a collage-like style. Starting in 2000, new IDs were produced by Primal Screen. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) and Bob Shea, with network branding being produced by Lee Hunt Associates and some network IDs being animated by Passion Pictures and King Camera. PBS Kids' mascots Dash and Dot were also introduced. On September 6, 1999, the same day Dragon Tales premiered, PTV was officially rebranded as PBS Kids, ending the P-Pals' six-year run. Passion Pictures / King Camera (1999–2000) Lee Hunt Associates (Richard McGuire, Bob Shea)
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